Artful
Logo design / Brand Guidelines Manual
Comprehensive Brand Identity: Artful Restaurant
Artful is a modern Romanian culinary concept that merges gastronomic tradition with contemporary artistry. Entrusted with building the brand from the ground up, I developed a cohesive visual ecosystem that spans from the initial logo design to the tangible dining experience.
The project culminated in a meticulous Brand Guidelines Manual, establishing rules for typography, corporate imagery, and color theory, alongside a sophisticated, highly tactile Menu Design. The final identity mirrors the restaurant's ethos: sophisticated, curated, and intentionally crafted.
Agency: AddMedia
Client: Artful
digitall connect
Logo design / Visual Identity Manual
Enterprise Brand Identity: Medical Asset Management SaaS Developed a comprehensive logo and visual identity for a Romanian software company specializing in hospital logistics and medical asset management. The design emphasizes precision, reliability, and modern technology, tailored specifically to build trust within the healthcare administration and B2B medical tech sectors.
Agency: AddMedia
Client: Digitall Connect
Educatie 21 & Abilitatile viitorului
Digital Identity & Course Branding: Educație 21
Educație 21 (Education 21) is a specialized e-learning platform dedicated to providing educators and trainers with free, high-impact professional development courses. The platform focuses on equipping teachers with critical 21st-century pedagogical skills. The visual identity extends into sub-branding for its flagship rollout, "Abilitățile viitorului" (Abilities of the Future)—the platform's premiere series of digital courses.
Agency: AddMedia
Client: 4Change NGO
Visit the platform here
Brand Identity & Core Iconography
The logo visually synthesizes the four core competencies—Communication, Collaboration, Creativity, and Critical Thinking. Designed with a modular framework in mind, each competency translates into a distinct icon and dedicated learning module. The unified logo illustrates how these individual skills intersect to form a complete educational ecosystem.
Practic hub
Youth visual identity
Practic Hub is an impactful NGO initiative dedicated to bridging the gap between high school and the professional world. Through specialized workshops, career counseling, and internships, the program empowers young people to successfully launch their careers post-graduation. The design objective was to create a vibrant, forward-thinking logo that visually captures both the energetic youth demographic and the diverse growth opportunities the hub provides.
Agency: AddMedia
Client: 4Change Organization & Estuar
Chill Media
Brand Identity: Chill Media Agency
Chill Media is an innovative, Bucharest-based media agency specializing in out-of-home (OOH) subway advertising. Stepping away from rigid corporate tropes, the client requested a disruptive visual identity that reflects their relaxed, client-centric philosophy. The resulting logo draws direct inspiration from the vibrant, raw graffiti culture embedded in Bucharest’s metro stations, blending an authentic urban aesthetic with modern agency branding.
Agency: AddMedia
Client: Chill Media
