amelie
Posters / Social media banners / Infographics
AMELIE is an EU-funded initiative dedicated to strengthening the anti-trafficking response system by training healthcare and frontline providers to identify and support trafficked adult women.
The creative strategy centers on four distinct narrative scenarios detailing potential signs of trafficking. To ensure the gravity of the message remained completely unobstructed by visual distraction, I developed a purely typographic-led design system. This minimalist approach amplifies the emotional weight of the text while ensuring maximum readability. The complete campaign was successfully localized and adapted across both French and Dutch iterations.
Client: Payoke Belgium
HPE - VMware
HPE-Branded Digital Campaign: HPE & VMware Event
Designed a strategic suite of digital media banners to promote a collaborative enterprise tech event hosted by HPE and VMware. Executed entirely within the strict parameters of the HPE corporate branding guidelines, the design seamlessly integrates VMware as a featured partner while maintaining the precise visual hierarchy, typography, and color theory of the primary host brand.
Agency: Dentsu
Client: HPE
meli feli
Out-of-Home (OOH) Airport Campaign: Meli Feli Honey
Meli Feli is a premium Romanian honey farm renowned for its certified medicinal and curative properties, meeting rigorous international standards. To elevate the brand’s presence among international travelers and domestic consumers alike, I designed a striking series of large-format advertising banners for a high-impact campaign inside the airport. The visual strategy balances the raw, organic authenticity of the farm with a clean, high-end aesthetic tailored for luxury transit advertising.
Agency: AddMedia
Client: Meli Feli
Stretto
E-Commerce Visual Assets: Stretto.ro
Developed a diverse suite of digital design assets for the Stretto.ro e-commerce platform. Ranging from promotional banners to site graphics, the assets strictly adhere to the brand’s established typographic guidelines and core color palette. To elevate the online shopping experience and highlight key product categories, the project seamlessly integrates custom vector illustrations designed to drive user engagement.
Agency: Dentsu
Client: Stretto
